I am a card application carrying Starbucks consumer. I like their coffee, especially the bold blend. As a coffee drinking marketer, I also appreciate their marketing acumen. Smart marketing is no accident.
The baristas know me by name, embarrassing. I had a mini internal physiological earthquake as I approached the counter. For years, I have eagerly awaited this moment! But do these Starbucks reusable plastic cups represent a true green marketing revolution — or are they just a green marketing ploy?
Sounds pretty cool to me. Starbucks reusable plastic cup display encourages coffee drinkers to reduce cup waste.
More Questions than Starbucks is Answering Time to give Starbucks a pat on the back for their green marketing and green design efforts? Should we applaud Starbucks for these reusable plastic cups and thank them for being a leader in sustainability? Enter science nerd side of me stage left.
What about all the energy needed to create these reusable plastic cups? Are we just wasting more energy to create these rather than continue to sip from the single-use disposable paper cups? How many paper cups does one need to avoid before offsetting the impacts of the plastic?
Chances are, Starbucks regulars like me are going to wash these reusable plastic cups in the dishwasher top shelf. This will require a lot of energy, soap and hot water ditto for washing in the sink.
How does this compare to the environmental impacts of a disposable paper cup? Will Starbucks take them back for recycling? To date, despite checking their website, asking the Starbucks baristas, and perusing other reports, I have not been able to find answers to my questions.
What do you think — does this Starbucks reusable and recyclable plastic cup really help to cut down on waste or not? Is it good green marketing — or simply greenwash?While social has a proven track record, some brands still aren't convinced.
If that' you, here are 38 benefits of social media marketing you need to know. More Questions than Starbucks is Answering Time to give Starbucks a pat on the back for their green marketing and green design efforts?
Should we applaud Starbucks for these reusable plastic cups and thank them for being a leader in sustainability? Jul 17, · Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform?
I grew up with the famous Faberge commercial that showed a .
Starbucks is leading the way in the mobile experience, which makes complete sense when you consider their product. At a basic level you can view their content from a smartphone.
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